This is one of those posts that could easily turn into an Illiad of writing. Instead, I’ll try and cut it down to a palatable amount of words fitting for a 140 character society.
#KCE is a little-known celebrity in the cycling industry. Going back 5+ years random people involved in the trade began receiving envelopes with pieces of bicycle-themed art in them with the only a PO box and KCE in the in return address. These little Random Acts of Art (or Awesome) became a massive ‘thank you’ to many of us who were lucky enough to receive them. It’s widely known that working in the ‘industry’ is one of pure passion…because it is a thankless, time consuming, low paying job that gets ripped apart daily by arm-chair-comment-trolling-I-can-do-better a-holes that have no idea what it actually involved in getting a bike from concept to consumer…and when these envelopes showed up in our mailboxes, it was a moment of pure excitement to see what new rendering we had received.
When KCE approached us about doing a piece, everything quickly went to the Schwinn Exerciser bike we perched atop a pile of wood chips at SSCXWCXPDX. It was an easy choice to represent Hodala and all of our years involved in SSCXWC as it made the cover of ROAD magazines FINAL publication in a grand send-off as it goes to the EU this year.
We (honestly) do not deserve something as rad as this…but we are extremely excited to share it with all of you. Only 50 of these have been handmade…and we’ve already grabbed a few for ourselves…and once they’re gone, they’re gone forever.
(if you live in the Seattle area and will be seeing Hodala at the remaining CX races, enter SOUTHPARK for hand delivery at a race…just swing by the Hobago to claim your goods and a beer)
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