Hodala Hill

This is one of those posts that could easily turn into an Illiad of writing. Instead, I’ll try and cut it down to a palatable amount of words fitting for a 140 character society.

The first prints received from KCE

#KCE is a little-known celebrity in the cycling industry.  Going back 5+ years random people involved in the trade began receiving envelopes with pieces of bicycle-themed art in them with the only a PO box and KCE in the in return address. These little Random Acts of Art (or Awesome) became a massive ‘thank you’ to many of us who were lucky enough to receive them. It’s widely known that working in the ‘industry’ is one of pure passion…because it is a thankless, time consuming, low paying job that gets ripped apart daily by arm-chair-comment-trolling-I-can-do-better a-holes that have no idea what it actually involved in getting a bike from concept to consumer…and when these envelopes showed up in our mailboxes, it was a moment of pure excitement to see what new rendering we had received.

When KCE approached us about doing a piece, everything quickly went to the Schwinn Exerciser bike we perched atop a pile of wood chips at SSCXWCXPDX. It was an easy choice to represent Hodala and all of our years involved in SSCXWC as it made the cover of ROAD magazines FINAL publication in a grand send-off as it goes to the EU this year.

Hate to see you go….

We (honestly) do not deserve something as rad as this…but we are extremely excited to share it with all of you. Only 50 of these have been handmade…and we’ve already grabbed a few for ourselves…and once they’re gone, they’re gone forever.

Hodala Hill print. Click the link below for the details

Order yours now. 

(if you live in the Seattle area and will be seeing Hodala at the remaining CX races, enter SOUTHPARK for hand delivery at a race…just swing by the Hobago to claim your goods and a beer)

Proof

Proof that Zombie Jesus loves our new shirts so much, he did not smote Cheever and leave him for worm food.

“And immediately the angel of the Lord smote him, because he gave not God the glory: and he was eaten of worms, and gave up the ghost.”  –  Acts 12:23

Thus making you invincible when you wear it.

Drink from his cup…we dare you

Patches? You bet your sweet ass we have patches

And now available in a more portable size to add to your jean jacket.

Proof that a solid thrust hug, an exercise bike and clown makeup will get you noticed by even the most conservative of bike brands.

Any more proof and you’d be able to fire a musket.

No Bothans Were Harmed Acquiring These Coozies

In fact…in all my years of Star Wars Fanboy-dom don’t I ever recall even seeing a Bothan.

Just in time for the release of Rogue One, a fat batch of Rainier2D2 Coozies have landed in our store.

We have both sizes. 12 AND 16oz

Lovingly hand made by the legendary Corndog of Dank Bags, these coozies are as unique and elusive as the man who made them.  A man so shrouded in mystery he is found only on social media under the tag #corndogdoingthings and talked about in loud bars as a Coozie craftsman with no equal in the lesser Seattle area.

Order one now, grab a bunch of your favorite yellow beer, drink every time someone says “Rebel” or Rebellion” and toast them on their successful mission to steal the plans for the DeathStar.  (if that’s a spoiler, you have no business being our friend)

Breakin’ Hearts and looking in the mirror

This weekend had a very Narcissus and Echo feel to it. Step into the Wayback Machine with me and let’s take a trip back to Sunday.

While USA Cyling may not condone it…

USA Cycling Rule 1A33 – The cyclo-cross season begins September 1st of one year and ends on the last day of February of the following year.

…we tend to enjoy getting rad all year round. This past weekend was the second race in the Frost Club series – a special couples-themed Valentine’s relay/madison-style cross race for all of you lovers out there.

The HeartBraker began with a 3-legged Le Mans start…

Sally and I are embarrassingly good at the 3-legged race.

Now that I look at the photo, does anyone else see that Myers and F-Joe aren’t connected while they’re stepping over that barrier? I feel like this should be added to CXMagazine’s Readers Choice awards for “biggest controversy” after Rapha not getting tattoos at SSCXWC and SF basically keeping the race instead of sending it to Philly (No, we’re not over either of those things.)

…  Where were we? … Oh, 3-legged Le Mans. Partners grabbed their bike and had to trade off 3 minute-ish hot laps around a surprisingly hard course and pass off the bike that they were sharing.

Brett and Jamie

Half of the reason we decided on this format was to see whose bike Tyler and Trista would ride. They chose hers:

All of you need to buy some more Nuun so that they can replace that Kona with a shiny new Raleigh.

After 12 laps, each rider on the top 3 teams had to slam a beer before their final laps.

Nat doing what he does best.

Myers and F-Joe ended up running away with the race, which is a little less surprising now that there’s evidence that they were cheating from the start line.

That flower is like the scarlet letter of cheating at fake cyclocross races.

Fortunately, there’s another race coming up for the rest of us to try and steal their glory. The Ides of March will be a ‘cross alleycat on March 17th. Show up to Schooner Exact around noon. There’ll be more info coming soon so keep an eye out here or over at Red Lantern Races.

Bring some money with you as well because you’re going to want one of the new Frost Club shirts.

I promise that you'll look this good wearing it.

All of the proceeds from these races and the t-shirts goes to the Leukemia Lymphoma Society so just buy one already. If you want one and can’t make it out to the race just email me and we’ll figure it out – hodalacx [at] gmail [dot] com .

After drinking beer and riding bikes, it certainly seems like our favorite thing to do is make videos of ourselves drinking beer and riding bikes. Fortunately, it seems like Cleveland has had some extra time on his hands recently and made these for your enjoyment.

Here’s a little ditty about Dirty Randy.

Hodala One Point One: Dirty Randy from Ryan Richardson on Vimeo.

And a video about our scantily clad time in SF for SSCXWC.

SSCXWC: Hodala Sparkle Party from Ryan Richardson on Vimeo.

Just in case you aren’t quite tired of all of this navel gazing, Pat Kehoe produced a rad little video portrait of our own Craig Etheridge.

Craig Etheridge from Circadian Pictures on Vimeo.

That kid is going to take over the world some day.

Alright, folks. That’s all that I’ve got in me today. Put your ‘cross bikes back together and come get rad with us in March. Hope to see you then.

These are the jokes, folks

Well, fuck it. Let’s keep this going for a few more days.

Sorry for the crappy photo.

 

Update! – Ryan from GoMeansGo is now peddling the Relegate shirts over on his website so that you don’t have to deal with emailing me anymore. Head over to his site and get your order on. Cheers.

$20 gets you an American Apparel shirt and a couple of vinyl stickers. Show all of your friends that you can’t let go of even the smallest of perceived slights. These’ll ship out in a week. Email me at hodalacx (at) gmail (dot) com with your size and I’ll send you the paypal information. If you want any more stickers they’ll be a buck a piece (stickers are weirdly expensive to print, huh?). We’ve got a very limited amount of these.

If you just want stickers, email me. They’re $2 for 2 of ’em.

I can almost promise that this’ll be the last post about this, but it has been great making fun of all of the cool kids over at Rapha. Love you guys.