A Festivus Miracle

Alright…here’s the deal.  I want to push some stuff out of the Hodala Warehouse (aka…Sally’s Basement)  So for the rest of the month of December, I’m going to throw in a Hodala Pin that was made specifically for Sally’s wedding this fall on any order over $30 (shipping included) until the few I have left are gone.

“Is that a pledge pin…”

That’s it.  Now go to the store…purchase some merch…and support your local SSCX Aholes.  Slip-n-slides don’t magically appear out of unicorn’s butt-holes and land in Woodland Park you know….

Yup. We did that.

Here are the words we put together about the Woodland Park race. You can read about it here or take a look at All Hail The Black Market or CX Magazine for their personally edited versions :

It’s been randomly known in some circles that Hodala is a team that was built without giving a shift. Part of this is due to the nature of the Single Speeder and the culture that has helped cultivate this mentality. The other part can be attributed to the amazing people who repeatedly host events and tolerate us year after year. Case in Point, the fine people at MFG Cyclocross here in Seattle who have often turned a blind eye, or merely crossed their arms and shook their head back and forth like a disappointed parent when our “soup kitchen” of a trailer shows up.

With no intent on traveling to #sscxwc in Italy (you’re welcome EU) we turned our full attention to the crown jewel of Seattle CX….Woodland Park. In years past we’ve hosted luau’s, beach parties, a disco, 80’s metal fest and have often created a winter wonderland at what has been dubbed “Hodala Corner”. This year’s plan was a little more ambitious…make a ‘long cut’ with a giant slip-n-slide and a foam pit. We figured it would take 30+ pallets, some plywood, a big roll of visqueen, over a dozen bottles of dish soap, 3 kegs of tasty beer and a leaf blower. No problem. Right?

Disclaimer, this is not legal in most forms of racing and I’m sure would be punishable at an OBRA race with a DQ and forfeiture of all Rapha apparel. We did not alter the course in any way (we merely created an ‘option’) and we got permission from MFG in the form of a subtle ‘don’t make a mess’ response.

To be totally honest we had NO idea about what everyone would think of it and were hopeful that people would partake in the little bit of fun we were trying to create. By the end of the day we were beyond stoked with the number of people who ‘opted in’ for the shenanigans and completely blown away when the leaders of the Pro ½’s race (Steve Fisher, Spencer Paxson, Russell Stevenson and Kaler Marshall with the overall series title on the line) came to an accord and giggled their way down the ‘illegal’ course option covered in Hodala foam. Like finding the true meaning of Christmas, I guess it really is possible to race a bike and have some fun.

I’m sure there are some people out there who will find some kind of fault in what we did and maybe claim that these kinds of antics are ruining cross. To which my only reply is to crack a beer and salute them in their pursuit of outstanding results in their athletic endeavors. Meanwhile, we’ll just place another 6-pack in the pit area and continue to spread our own kinda racing around.

That’s a wrap on the 2017 CX Season.  Time to put the Hobago back into storage and start planning shit for CX Nationals that will be in our backyard in 2 years.

Hodala Hill

This is one of those posts that could easily turn into an Illiad of writing. Instead, I’ll try and cut it down to a palatable amount of words fitting for a 140 character society.

The first prints received from KCE

#KCE is a little-known celebrity in the cycling industry.  Going back 5+ years random people involved in the trade began receiving envelopes with pieces of bicycle-themed art in them with the only a PO box and KCE in the in return address. These little Random Acts of Art (or Awesome) became a massive ‘thank you’ to many of us who were lucky enough to receive them. It’s widely known that working in the ‘industry’ is one of pure passion…because it is a thankless, time consuming, low paying job that gets ripped apart daily by arm-chair-comment-trolling-I-can-do-better a-holes that have no idea what it actually involved in getting a bike from concept to consumer…and when these envelopes showed up in our mailboxes, it was a moment of pure excitement to see what new rendering we had received.

When KCE approached us about doing a piece, everything quickly went to the Schwinn Exerciser bike we perched atop a pile of wood chips at SSCXWCXPDX. It was an easy choice to represent Hodala and all of our years involved in SSCXWC as it made the cover of ROAD magazines FINAL publication in a grand send-off as it goes to the EU this year.

Hate to see you go….

We (honestly) do not deserve something as rad as this…but we are extremely excited to share it with all of you. Only 50 of these have been handmade…and we’ve already grabbed a few for ourselves…and once they’re gone, they’re gone forever.

Hodala Hill print. Click the link below for the details

Order yours now. 

(if you live in the Seattle area and will be seeing Hodala at the remaining CX races, enter SOUTHPARK for hand delivery at a race…just swing by the Hobago to claim your goods and a beer)


Proof that Zombie Jesus loves our new shirts so much, he did not smote Cheever and leave him for worm food.

“And immediately the angel of the Lord smote him, because he gave not God the glory: and he was eaten of worms, and gave up the ghost.”  –  Acts 12:23

Thus making you invincible when you wear it.

Drink from his cup…we dare you

Patches? You bet your sweet ass we have patches

And now available in a more portable size to add to your jean jacket.

Proof that a solid thrust hug, an exercise bike and clown makeup will get you noticed by even the most conservative of bike brands.

Any more proof and you’d be able to fire a musket.

No Bothans Were Harmed Acquiring These Coozies

In fact…in all my years of Star Wars Fanboy-dom don’t I ever recall even seeing a Bothan.

Just in time for the release of Rogue One, a fat batch of Rainier2D2 Coozies have landed in our store.

We have both sizes. 12 AND 16oz

Lovingly hand made by the legendary Corndog of Dank Bags, these coozies are as unique and elusive as the man who made them.  A man so shrouded in mystery he is found only on social media under the tag #corndogdoingthings and talked about in loud bars as a Coozie craftsman with no equal in the lesser Seattle area.

Order one now, grab a bunch of your favorite yellow beer, drink every time someone says “Rebel” or Rebellion” and toast them on their successful mission to steal the plans for the DeathStar.  (if that’s a spoiler, you have no business being our friend)

Where the ROAD ends

“Don’t worry….we’ll turn off the lights when we leave”

Like all unwanted guests, we’re often the last to leave the party, bar or cross course.  So perhaps it was destiny we found ourselves on the cover of the final issue of ROAD magazine from the shit show that was SSCXWCXPDX.

Tubthumping may have been our theme song for the weekend. Please don’t ask why…

We swear Adam…we did NOT steal your race packet and take it to the gentleman’s club

2016 really needed to fuck off. Is it to early to tell 2017 to do the same?

We enjoyed a particularly indecent relationship with the fine people at ROAD that included trips to Philly, Bikini Baristas, the grail (RIP) and our very own Hot Laps Craig contributing to a number of issues with a column titled Hot Topics with Craig.  The shuttering of their doors is further proof that we just can’t have nice things.

Within a week of the announcement the website was turned off, and we were informed that no print version would be available.  We did manage to download a copy and have it available if you want to give it a gander.

Should you trust something we put on the internet for you to download?  Probably not.  But go ahead and do it anyway.

Download  click it….go on…do it