A product launch is the process of introducing a new product to the market. It involves a series of steps aimed at ensuring that the product is successfully presented to potential customers, stakeholders, and the broader public. This includes market research, product development, branding, pricing strategy, marketing communications, and distribution planning. A successful product launch typically consists of promotional activities designed to create excitement and awareness, encouraging consumers to buy the product. The launch can take various forms, such as events, advertising campaigns, social media promotions, or influencer partnerships. The ultimate goal is to generate interest, stimulate initial sales, and establish a product’s presence in a competitive marketplace.
Easy-Watts unveils innovative electric scooters and bikes at Lyon's Deux Roues show, setting new standards for urban mobility. The e-Spark models, equipped with a 15 kW motor and features like…